The Role of the League Brand on Marketing

Sports leagues and teams have strong existing structures with brands. As such, the decisions by the league management works towards promoting both the league brand and the individual teams. Sports consumers value the professional spectator sports sector as they are the primary reason stakeholders in business have interests in investing, gain income for the league as well as the teams through indirect or direct consumption behaviors. Therefore, it is the league’s best interest to help the teams generate consumption and maximize their revenues, ensuring the league and individual team’s long-term viability
Relationship of teams and the league
Sports brand research indicates that professional teams and leagues have different but complementary brand characteristics. From the consumer point of view, leagues and teams have unique benefits and attributes representing the core set of mental association attached to a brand. Every brand attachment is conceptually distinct. However, the league plays the role of a master brand, creating a formal relationship where the teams play as a set of sub-brands. The symbiotic relationship from this structure is a new concept of sports brand structure, where both team and league-wide specific marketing activities influence the game attendance and merchandise sales as well as media consumption. The relationship is intuitive. However, the researchers are yet to investigate the influence of the league brand and its essential ties as well as impacts on consumer behavior towards individual teams.
Different league structures
The differences arising from different ownerships significantly influence the fundamental relationship between teams and leagues. At times, the league acts as franchise providing the framework where teams compete and work as franchises providing the core product generating income. This formal relationship is on a franchise basis or license contract, where the knowledge and resources are provided to ensure the maintenance of the required standards and quality. The other structure is where the leagues function in a single entity structure, and the league owns the players and while the teams are the investors. A good example is a major league ultimate in the United States. The other structure, the owners of the teams are the leagues’ shareholders with franchise contracts. The national basketball league in the USA is a good example. The fourth structure is like the English premier league, where leagues function as a governing body that offers teams membership to compete for a period using relegation and promotion system.
Regardless of the ownership system, leagues officiate tournament where teams compete, oversee strategic management, govern all the parties involved and manage the marketing such as promotion and change of rule. As such, professional sports teams cannot operate without the coordination provided by the leagues. Moreover, teams can utilize the brand building knowledge of league organization and use the league brand to avail their precise information on the team quality to consumers. Therefore, leagues avail team with a platform for branding and develop a customer base
Sponsorship
Research has consistently indicated that investing in sponsorship has positive impacts on brand image, brand awareness, brand royalty as well as the organizations financial performance. Therefore such support requires maintenance and nurturing to ensure the achievement of the objectives. Therefore, it’s necessary to understand the prediction of sponsoring dissolution to monitor any indicators of such ending to the benefit of both parties in the partnership
Factors affecting sponsorship
There are factors that can cause sponsorship dissolution, such as farm-related factors, the influence of economy and property related factors. These factors can negatively or positively influence the duration of the sponsorship.
Economic conditions
In the context of marketing models such as sponsorship, the economic conditions of sponsor home country dictate the nature of support, hence the evidence of the impacts of the financial condition affecting the decision related to the investment. Therefore, a diverse economic situation in the sponsor mother country can affect the sponsorship duration negatively
Property associated factors
Property associated factors such as attractiveness of event locations can influence the sponsorship duration. Usually, the sponsor creates market awareness through sponsoring. Therefore the expectation is such that the consumer base of the next host country indicates the market potential will affect the sponsorship duration positively. The risk of doing business in a state with a lower variable people purchasing power will discourage any investor. Hence, the total number of consumers and their potential purchasing power together with the risk of operating a business in a particular country, may influence in the perception of the brand investors as far as the attractiveness of the market is concerned, and can eventually have a potential impact to determine the duration of the sponsorship
The market influence
The market influence of the host country can impact the duration of the sponsorship. When a country or a region host mega-events, the image and the pride shine, and the local coverage and sales increases due to coverage and awareness by the short-term interest of the big event. However, for the sponsorship to be long-term and sustainable, the market uptake has to persist after the event, otherwise, the support might not be viable. Firm-related factors such as leadership stability influence the duration of the partnership. Many farms have planned succession plans where CEO change plans are years in advance. As such, they can implement long-term organization strategies even when leadership changes occur. However, leadership change is not always predictable, and they can influence the present operations and policy. For instance, unforeseen events like death, company financial struggle or board members dissatisfaction. Change in top leadership can impact the company’s commitment towards long-term partnerships and affects the duration of the sponsorship negatively

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Finding the Best Business Idea For Your Home Based Business

How many home based business opportunities are available to you? If you want to make money online at home, you really have many options to choose from. The big question is – which one will give you the biggest chance of success? Is there a ‘one size fits all’ answer? The simple truth is that not every opportunity is right for everyone, and not every opportunity will bring you the greatest amount of profit.

So, what are some home business ideas that can make money online for you? The quick and dirty answer is: the one that best suits your particular set of needs. Make a list of your priorities, including a high income; a low-risk schedule; freedom; flexibility; work-life balance; independence; something in your range of skills and expertise; and interesting work that you have an interest in… You can take this list with you and talk to people who are working from home on the same things that you would be considering. Chances are that you will find some great niches that fit your standards and your desires.

But what if you want to get started right away? It’s easy to think that you can jump into a new business idea and be successful immediately, but this often isn’t the case. It takes many different things to make sure that you will be able to get through the hurdles and actually make it to a point where you are seeing profit. If you don’t work at it slowly, you will be setting yourself up for failure. Here’s the lowdown on some different things that you should consider as you create your own business idea:

First, you need to think about what you have to offer. If you don’t have any ideas as to what to do as a freelance writer, a lowdown on finding a niche is very important. Many beginners go into this completely clueless. But if you know that you have a skill that others are desperately seeking, you may be able to provide them with the service they are looking for without having to spend much time building up a website or getting traffic to it.

Another thing to consider is what kinds of products or services would best fit a niche that you would like to get started in. In this case, the lowdown on finding the best business idea for you would include taking a look at what you love to do and what you can offer others. If writing is not your strongest point, but you love to get creative, consider freelance data entry. Freelance data entry does not require a lot of startup capital, but you still need to have the skills that will allow you to be successful in this area. The best lowdown on finding the best business idea for you is to simply start looking at what you like to do and what you can offer others.

There are many other areas of freelance writing that you can explore in order to make the most out of your home based online business. Freelance writers are in high demand online. If you have the skills that are needed to do well in this field, there is no reason that you should not be able to find a great home-based online business that will give you the income that you want.

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The Best Ways I’ve Found To Make Money Online From Home

Have you been looking for a way to make money online without having to know much of the internet stuff? Wanting to work at home but don’t know how to do it? Here is the key gem: Between all the tricks on joining the craft beer movement, opening a gallery or being a tour operator, you will find clever advice that anybody can apply to make money online quickly.

The most basic way to make money online is through affiliate marketing. It is really easy. Basically you set up an ad for someone she is selling something and when they click through and buy it, you make money! Simple enough if you have no technical skill at all. Here are some simple tips on how to earn using affiliate marketing:

Drop-shipping is one of the most useful methods. You select a product in which you believe there is a demand and then drop-ship it to your customers in small quantities. You make money from the difference between what the stock costs and what you sell it for. For this method, it is important to note that you may need to make space for your inventory on your premises or perhaps wait until you have a build of an inventory before you can start drop-shipping; but the advantages make it a good choice for those seeking to make money online from their spare time.

Paid surveys are a great way to earn some extra cash. These can be accessed easily and there are many sites where you can get paid from spending your spare time. There is one site, though, which is said to pay $200 a week for twelve weeks straight – you can’t beat that kind of money making potential. With paid surveys, it is important to note that the sites are generally scams, and that you need to do some research to ensure you are making good money making opportunities.

Finally, a passive income generating method that can bring in money on autopilot is eToro’s Forex trading. This works by allowing you to invest on a demo account and earn money from the performance of the currencies being exchanged. The best thing about this system is that it allows you to do virtually anything and still see profits coming in. eToro has an average starting price of less than $50 and can generate an income of five figures in just a few months.

These are the best things I have found for making money online from your home. Though none of them are as good as, say, a paid-online course, they are much more affordable and can provide a valuable education to start earning money immediately online. With just a little research, you should be able to find a legitimate opportunity to get paid to learn the basics of making money in the currency markets. This is a truly remarkable opportunity.

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